Modern Logo Design UK
Modern logo design helps to update your brand
as per the recent market trends.
as per the recent market trends.
Are you struggling to create your logo?
This is a common problem, and new business owners often ask themselves the following questions: How do I create a striking company logo that can compete with established brands that represents my company's ethos and can I afford it? And these questions often lead you to believe that it is impossible when, in reality, it couldn't possibly be further from the truth. There is one method industry leaders follow when creating their logos, a clear set of design rules, and you can do it too. Let's check out ten of our best German logos(Custom Modern Logo Design Company in Manchester, UK) and learn how they did it. 1. Adidas You can use your logo to connect on a subconscious level. Determination and the human ability to overcome are some of the standard answers when people describe what they feel when they look at the Adidas logo. It's not accidental. Adidas is a perfect example of the golden rule in designing a logo, simplicity. But while it is simple, it connects on several levels. It is easy to see graphically at a glance; this creates a feeling of familiarity and security for the viewer, and the use of just one color helps build reliability and trust. The three stripes are at a 30 degree angle to represent a mountain; the three sheets of our goals, together they visually represent your motto "Impossible is nothing". While we may not know, the logo inspires us. 2. Bayer Group Once you have a core element, you can update your logo while keeping your original DNS. The cross in a circle belonging to the Bayer Group is recognizable worldwide; however, their first logo was far from simple in design. Originally a two-winged lion and globe, it has gone through numerous changes and in 2017 the minimalist logo we have today was designed . Although they changed aspects of their logo to keep it relevant and to use it digitally, one thing has remained the whole time, the crossover of the name. But while it is simple, it connects on several levels. The Bayer Group design is an excellent example of using a core element in your logo and how you can develop and modify it while never losing your brand's original DNA. 3. Volkswagen Using the negative area in your logo can help you strike a perfect balance. Volkswagen used simplicity to create an almost perfect logo. They achieved this by using their letters, their shape and their balance (the areas between the letters and the circle) sensitively. All three combined create a logo that is distinctive, easy to read and visually effective. You can use it in your logo in several ways right away to see how it works by bringing your symbols or letters closer together; this increases the negative area compared to the positive (your words or your picture). 4. German Post Choosing a color for your branding helps create recognition. Deutsche Post is an excellent example of how a well-chosen background color is an effective way of connecting numerous corporate brands together. When Deutsche Post AG took over DHL, they seamlessly integrated the DHL logo design into their group. Linking the two brands was as easy as placing the red DHL logo on their signature yellow background. The Deutsche Post DHL Group also owns StreetScooter GmbH, a manufacturer of electric cars, and uses them for their delivery service, again in the same characteristic yellow color. 5. Alliance A logo font can help get your message across. Fonts play an important role in conveying a message. If you use too many they can unbalance your logo and even confuse your target audience. Apply them correctly and your logo will become a powerful marketing tool for your business. Allianz is a great example of how certain fonts suit certain companies. Allianz offer real estate, health and life insurance, and their choice of font reflects that. It conveys reliability and a feeling of security. They also intelligently designed their original eagle to match their chosen font, which ties the entire branding package together, awesome. 6. T-Mobile Color psychology plays an essential role in marketing. It conveys messages to your viewer, orange for fun, green for health, black for competence and white for purity. So what does purple say? T Mobile used purple for another reason to stand out in an already crowded market, and it did so with a significant impact. Their logo is just the T, but their bold color choices made them visually memorable and allowed them to use it through their marketing campaigns with almost no change. So if your market is crowded and you have a concise and straightforward logo, be bold and think in color. 7. level Can a printed logo be tangible? This is where, in perfect marketing harmony, having a physical product that functions as both packaging and logo platform comes together, your simple can. It embodies the core values of the brand, pure white reliability and trust (Nivea means pure white in Greek), and when the can is in our homes, it connects with us on many levels. But what makes it even more valuable as a marketing device is that we can touch and feel it. That physical experience stays with us and when we see the printed logo it connects most people to the can, which gives it that tangible quality. 8. Siemens Think about versatility! Siemens initially only used one logo; they added the name almost thirty years later. It changed many times over the years and eventually they removed the logo entirely. Most leading brands do this, but they do it with the idea of versatility. While Siemens changed their original design, it always fit where they used it. Using a versatile logo that works on various advertising campaign materials is a sensible approach; it makes it easier for you to apply your branding where needed without additional design costs. A helpful way to know if your design will work is to see where you will be using it the most. Is it physical, like letterheads on a storefront, or digital, like on your website or social media avatar? Also, look at it on different scales to see if it keeps its clarity. 9. Persil The combination of names has often been used to create logos and it makes products more marketable. Henkel founded Persil in 1907 and they invented the name by combining two of the main ingredients, sodium perborate and sodium silicate. It was a slightly more attractive alternative to the original marketing name of "self-activated" detergent! This example shows that the combinations are limitless, and by using this method you could invent alternatives that would otherwise go unnoticed. 10. Jacobs Jacobs offers us an example of how the merger of companies, logos and branding can be achieved without losing their essence. Originally a German company that traded under his name (Jacobs), it became part of the Dutch coffee brand Douwe Egberts, which in turn is partly owned by Mondelēz, an American confectionery company. Are you confused? Regardless of who the owner is, the company has retained authenticity by using an ingenious logo design. By keeping the plumes of vapor emanating from the J and by staying close to the original font, color and size, they were able to add the Douwe Egberts (DE) in an almost organic way. This is an excellent example of the design points in this post and shows how they can be intelligently combined.
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Modern Logo Design UK
Modern logo design helps to update your brand as per the recent market trends. Moreover, it impacts the minds of your audience by leaving an everlasting effect. So, why not to go for it and impress your audience right away? Are you in search of Affordable Modern Logo Design Agency in London, UK, that provides excellent logo design services? Are you looking for Professional Modern Logo Designers for Hire to uplift your brand? If the answer to the above set of questions is yes then you have landed at the right place. Yes, you have got that right. |