Modern Logo Design UK
Modern logo design helps to update your brand
as per the recent market trends.
as per the recent market trends.
Logo Design is one of the most important steps in the institutionalization of a brand. With a Logo Design that is prepared and used correctly, the brand ensures that it has a strong and solid place in the memories. It is never enough for a logo to evolve and grow if a person who prepares a logo design for a brand, institution or organization is only a Graphic Designer or uses graphic design programs well.
1. Preliminary Work Requirement The Sketches to be prepared in the logo design process are one of the most important steps to be taken in this process. These prepared sketches will be useful for fast realizing the ideas and arrangements to be put forward before concretizing the logo and reproducing alternatives. These skeleton designs can consist of sketches prepared using pencil and paper or works made using any graphic program. An effective graphic designer who is doing logo design spends more time in the pre-work process of the logo. 2. Creating Balance There are strict rules that are indispensable for me when designing or preparing a logo. The reason for the strictness of these rules is that the logo created will leave traces throughout its life. We can express these balance elements in logo design as follows: the weight of the logo, the graphic, the color and the equality of these elements. Because of these factors, it will be the safest approach to prepare a balanced design in logo design. 3. Dimension One of the biggest factors in a useful and good logo design is the size of the logo. A logo must be legible and perceptible in all dimensions. If the logo loses too much definition and perception for the brand when it is reduced, it is not an effective and successful logo. The logo prepared should not lose this effect with letterhead paper, business card, diplomat envelope and all other printing elements. In addition, the logo should have the same effect on promotional posters, billboards, television advertisements and all interactive applications. The smallest scale in logo design always tends to go down the hardest and most successful road. It is up to you to try and test whether a logo you have prepared or used is successful, do it and test it all for your brand. The Logo Design you have purchased may cause you to make a momentary mistake due to its sheer visually and may cause you irreversible costs or loss of time in the future. 4. Use of Color and Harmony We know that colors have a direct effect on mood and mood. For example, if we take the color red, we can say that it evokes feelings of aggression, love, passion, power and hunger. The relationship between logo design and the color combinations used and the effect they have on people is very important. Brands draw attention with their own colors, the skype logo that I changed the color above may remind you that an application for women has come out, and when you want to install a skype application on your computer, you may think that there is something wrong when you encounter such a logo and skype is the original. With the logo, you can start searching the application again. In short, the color of a prepared logo is as important as the logo design process. One of the steps to be taken when choosing a color for the logo is the colors that come with the brand itself, you should bring these color combinations to light. To give a simple example, we can take the "John Deere" brand. The John Deere brand produces products for agriculture and farming. The brand's work creates the colors of the logo itself, representing the green color at planting time and the yellow color at harvest time. They use these color combinations on all the products they produce, and I have not encountered products that have a color other than their green and yellow colors until now. 5. Design and Style While preparing any Logo Design, you can use various and alternative styles. However, this design and styles must contain basic information directly and indirectly with the client and the brand. For example, a logo with light effects and transitions in the style of web 2.0 might work for a web designer firm, but a logo made in the same way will negatively affect the corporate stance of a company that sells antiques. With the design and styles used correctly, Logo Design will progress in a healthier situation in the presentation and approval process. You can get or give approval with a properly made presentation with possible revisions without having to go back to the beginning. 6. Typography and Font Family Choosing the right font and font family for a logo or preparing typography from scratch is one of the things that many novice designers make mistakes. In Logo Design, the logo and text are integral and inseparable. The logo should not grin when used alone, and the text should not lose its weight when used without a logo. Consider the rules I have listed when choosing the typography or font to accompany the Logo(Best Modern Logo Design Services in Hertfordshire, UK) Design. 7. Target Audience 6 items is an item that includes all of the items I have listed. Test the effect of the Logo Design you have prepared or prepared on people. For example, introduce the Logo Design you have prepared for a fast food company to people who have not seen it before, pay attention to what they see and what they perceive in the Logo Design you have presented, and even make a survey. Measure your proximity to your target audience in line with the results of this survey you have prepared. Do not wait for your brand to be memorized for years, your advertising investments do not go to waste, I recommend you to apply them so that the return can be fast. 8. Be Different Take on A different style and corporate identity in order to stand out from the companies you compete in any sector. In order to be different, choose unused color combinations and original drawings. If we give a simple example, who plays in the advertisements of the Avea brand, it is more known as a bean. This does not mean that he sings badly, or that he cannot become popular by singing, but it is because he grabs our attention in a completely different way. If we draw people's attention differently, I think it will definitely have a place in their memory. Achieving this success only with Logo Design does not solve everything, it also requires an effective corporate identity and communication in the background.
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Today I argued with designers about how long it takes to create a normal logo. The opinions were different. But for the most part - you need at least two days, and better, of course, twenty-two days. Is two days a lot or a little?
If we translate time into banknotes, it becomes clear a lot or a little. Let's take a conditional salary of 1000 euros for a conditional designer. But besides the salary, there are taxes. Taxes are different taxes, but in our country they together account for about 55% of the salary received. In total, the employer must spend about 1600 euros on a designer in the state. If we shift the total amount over 5 working days, we get 68 euros per day, or about 8.3 euros per hour. Let's multiply. 2 days of hard thinking about the logo and we get about 160 euros. This money needs to be paid to the designer for his two-day work. Profit is not even talked about. I repeat, 160 euros is the price of one logo, expressed in two days of time spent. Of course, a freelancer can afford to tinker with the logo of Day 3 and get their 120-170 euros for it. A freelancer can afford to earn 800 euros in one month and 1200 in another. A company with such an arbitrary approach to payment invariably has difficulties. But 160 euros is only the cost of a designer's work in the most rough and conditional form. Add to this price the work of a manager who does not directly generate any income, but plays an important role in communicating with the client and setting goals. Let's add the manager's salary, office expenses, and utility bills. In the end, the company needs to make a profit, not cover running costs butt to end. If we continue this logic, then you understand that you cannot take less than 300 euros for the development of a logo. And it is better to make it not in 2 days, but in 4 hours. What do design studios offer? As a rule, the average price for a logo starts from 3000 and reaches 10,000 rubles. In this case, we are talking, as a rule, about a package of logos to choose from. Let's forget about the "2 days minimum", in which I was convinced today. Reduce 2 days to 1. We receive a logo per day. But what is there, let 2 logos be bad, from those that are added to the collection for the quantity, whatever they choose. These were done in half a day. And that 4 days for 5 options. We multiply 8.3 euros per hour by 8 hours by 4 days. We get 265 euros - the cost of the work. Slightly over 10,000 rubles. On the logo market, this is the most expensive package, which, as a rule, includes 10 or more edits, as well as a lot of all sorts of goodies. Edits. Well, you understand what edits are. This is a few more days of work, and perhaps 2-5 days pauses between the customer's responses, in which other work needs to be distributed. Let's add another 60 euros for edits. We get 325 euros. And that would just pay the designer salary. No more. How do these guys manage to stay afloat? There are actually not many exits. 1) The designer will not receive 1000 euros. Let him live on 800, or even 600. This will significantly reduce the cost of his work. Alas, but I'm afraid the cost of logos will have to be reduced for that kind of money. An experienced and good designer will not work for 600 euros, and the logos of a designer who is ready to work for 600 euros is known in rare exceptions. 2) The logo cannot be made for 2 days. 3) The logo can be produced in 2-10 days, but it should cost 1000 euros. The exorbitant price option is clear. But 1000 euros cannot be put up by an unknown designer on freelance. Unknown studios cannot expose such prices. To charge 1000 euros for a logo, you need to be Paul Random, or at least Artemy Lebedev. In general, the added value is not only for an individual approach and an infinite number of layouts, but also for the authority and fame of the manufacturer. But back to point 2). If not two days, then how many? It is normal to spend 3-4 hours on a logo. 30 minutes for drawings and concept. 2 hours for experiments. Another hour for revision and polishing. Naturally, we are talking about a professional. A designer should not “learn” or first understand any functions during the creation of a logo. Naturally, there may be gaps in the creative process. That didn’t work, and that’s all. But such gagging should be exceptional situations, and not the rule. Otherwise, we can talk about creative castration, and the so-called designer is better off doing something more typical and less creative. The logo should be as simple and understandable as possible. During the course of the dispute, I happened to hear the term - template logo. They say a template logo is yes, in an hour. But not a formula one, this is strictly a month of experiments. Well, and apparently 200 euros monthly salary. Template is something generally strange. Is the Facebook logo a template? And Samsung? Inscription in an oval. Is the Microsoft logo a template? Or Google? In my opinion, these are wonderful and simple logos that every second inhabitant of the planet visually remembers. A logo is not an oil painting. This is an extremely simplified symbol. The logo is based on a creative idea. Idea is the foundation and foundation of a good logo(Best Modern Logo Design Services in Brighton, UK). Implementation of an idea takes a few hours, and sometimes minutes. Is two hours a lot or a little? As a rule, the working time depends on the experience. If the total of logos made in a lifetime is something like 5, then it is not surprising if creative work takes a day or more. With the acquisition of experience, time is reduced, the understanding of symbols passes into a new quality. You no longer need to pull creativity and creativity out of yourself with tough efforts. Looking at good logos on a regular basis does a lot. And the constant creation of these gives even more. If the creative process could not be calculated, there would be no graphic studios in the world. All work would be done for an arbitrary amount of time. Either an hour, or 2 weeks. How it went. This is creativity! There is nothing to predict!
Experiment with your logo. For example, you want to create a logo for a bank. It is located in the business district, where all banks have a gold-tinged logo. In this case, it is worth choosing a different color to uniqueize the bank. But the main message should not be lost (it is better to exclude the pink color too). And let's say it is not necessary to place boxes on the logo of a logistics company, as in all other firms in a particular city. Use online tools. The Internet does not limit logo creators, but rather gives them inspiration, advice, and the opportunity to enter into profitable and interesting partnerships. Therefore, when drawing inspiration for a logo design, you can explore sites that contain collections and entire collections of logos from various companies. You can also design a logo yourself using online logo generators.... Such sites are tools for generating a logo in a few minutes, knowing only the industry and the name of the company. A large assortment of icons is analyzed and a selection of the most suitable ones is offered. The user selects the most optimal one, in his opinion, and downloads it to a personal computer. If there is no satisfying option, you can create it on the basis of a more or less suitable one, just changing the color, playing with textures and editing the text. The collection even has the ability to choose several logos for the most popular social networks. Also on the site you can create a layout for a company business card or a template for an envelope with a corporate logo. Such a site allows you to create a logo(Best Modern Logo Design Services in Bristol, UK) without any special knowledge and skills, and feel like a professional designer. Hello! If you are reading this article, you want to know more about logos or you are creating a free logo with modern logo design. Well, you are in the right place: This article summarizes in four simple steps, the experience of those who have used our editor. If you think we left out any information or if you have any questions, feel free to leave a comment or send a message from our Facebook page!
The first step in creating your logo is selecting a template. Our designers have worked to offer you different basic models that will allow you to create your logo. If you prefer to start from scratch, go ahead: it is not necessary to select a model! Start by clicking: Start. To help you select a basic model suitable for your industry, our logo templates are divided into different categories such as: "Dating, Restaurant, Wedding," etc. 2. EDIT YOUR LOGO Once you have chosen your logo template, you will be redirected to the (Expert Modern Logo Designers in Brighton, UK) editor. Here you can edit your logo until you are 100% satisfied. Our tool is free, so you can make as many changes as you want at no cost. First, you can edit the text and replace "Company name" with your company name. You can then edit the font and color of the text. We have added a wide variety of icons available to create your logo, so you can give it a personal touch. We offer you a wide variety of icons, such as flowers, trucks, makeup, etc. We also offer you shapes and lines, to create all kinds of combinations for your logo. 3. DOWNLOAD YOUR LOGO When you're done modifying your logo, just click 'Save' at the top of the screen. You will then be redirected to a preview page where you can continue editing your logo (if you're still not satisfied), download your logo in low resolution, or purchase your logo in high resolution for only $ 39. This package includes PNG files, PDF and EPS and SVG. At the bottom of the page, you will see the banner of one of our partners, WebSelf . It is an online tool that helps you create your free website; you can register directly on their page to start your site right now! 4. AND AFTER? Once you have downloaded your logo, what should you do? First of all, you can add it to your business cards, promotional items, and your website. The ultimate goal is to display your logo everywhere, so that people will remember it. That is why the creation stage is so important. Your logo should be timeless: so you don't have to create a new logo every year! Although we tend to think highly of the education industry due to its altruistic goals, schools and educational companies are not above influencing their reputations with the brand. The truth is, educational branding is as academic a tradition as late-night study sessions. After all, most schools already have recognizable mascots, slogans, and color combinations. All they need is an awesome logo to tie it all together.
Luckily, you don't have to be from the Ivy League to design a world-class logo. Even if you work at a local preschool, adult education center, or perhaps an early education company, you can create a logo that communicates what you do and that gets people excited to sign up, buy, or learn from you. In this guide, we'll cover the best educational and school logos, and explain what makes them the best with take-away tips that you can apply yourself. We'll also explain how you can make an A + logo on your own without any design experience, and save hundreds of dollars doing it! Top 10 Education & School Logos From multi-billion dollar universities to small-scale adult learning workshops, this list encompasses some of the most effective logos for schools and educational businesses, and what they do that makes them so effective.1. Notre Dame CollegeThe Notre Dame logo is not only one of the most famous educational logos, it is also one of the most famous logos in general. Although this is not their official shield logo, nor is it their "Irish Wrestling" mascot, this famous ND is still the most common and recognizable of the school's emblems. In logo design, emblems that use initials - typically interconnected - are called "monograms." This style is more sophisticated than pictorial logos, especially when using a serif font like Notre Dame's. At the same time, monograms still allow for creativity and fun designs, making them a good middle ground between casual and professional. One of the key aspects of the Notre Dame monogram is that it alternates primary and secondary colors - sometimes it's gold with a blue outline, other times it's blue with a gold outline. However, always wear the official school blue and gold because color consistency is crucial to the brand. This two variation design opens many doors for placement, where they can choose the color that best suits the location. 2. Peak Education Moving to more local businesses, Peak Education is a high school tutoring agency with a premium brand. For starters, the peak is seen at its P mark, a perfect example of using associated images, in this case a mountain to denote "peak." This type of visual word game is great for name recognition and helps people remember your brand long after seeing your logo. The mountain itself is well designed too. It's pretty simplistic, just a bisected triangle, but the use of colors and the way it connects to the stem of the P make for an interesting visual, a pleasure to behold. Using gradient colors, too, adds extra attention, and that particular shade of purple interacts well with the deep blue. Lastly, the letter A in the name is a bright pink. Again, great use of colors as it not only pairs well with deep blue and purple, but also makes the whole logo more dynamic and therefore more memorable. 3. Origin Code Academy Just like Peak Education uses a mountain in its logo, Origin Code Academy also uses associated images, but they take it to the next level. For specialized schools and educational companies, it is vital to communicate what that specialization is the moment the viewer looks at your logo. Aspiring coders - those who are interested in coding school - will recognize the <and> coding tags in the logo, a clear signal to attract and engage them. However, forcing the visual cues is not enough for a good logo. The Origin Code Academy does this cleverly by combining the images with another academic icon, the graduation cape. This communicates the necessary information, that this is a school for coders, but does it in a fun way that the viewer will probably remember the next time they want to know about coding. 4. Duolingo Outside of the education industry, language learning apps have found their place among serious and casual language learners. The most important of them and one of the oldest is Duolingo, with its green owl as a pet, which was so popular that it had a season as the trendy meme. The Duolingo brand has to walk the line between the education and technology industries, but its carefully designed owl logo succeeds with vivid colors. On the technology side, the "flat design" style keeps up with competing applications, while the use of the intellectual owl symbol satisfies the educational side. Check out the bird's bright colors and large eyes, both of which appeal to younger, more laid-back users. This takes some of the seriousness out of learning a new language, and appeals to gamers and casual learners, two of Duolingo's main markets. 5. The Smith School The Smith School is a small private school in New York, a far cry from the big budgets of international universities or global applications. However, that doesn't stop them from having a world-class logo. First, the logo demonstrates the effects of circles and curves in graphic design. Curves are more aesthetically playful and attractive than straight lines, making circular logos warmer and friendlier. Soft pastel colors add to this effect, creating the impression that this school is soft and calm. But those circles also create meaningful shapes in the sunrise and the leaf. These natural elements also make the school seem more accessible, as well as evoke associations of "a new day" and personal growth through the growth of plants. How to Design Your Own Education or School Logo: 6 Expert Tips What should you take from the top 10 education and school logos we've seen? What advice can you use when designing your own logo? Follow these 6 tips, recommended by design experts. Bright colors for children, muted colors for adults If your students are children, wearing a brightly colored rainbow makes your school (or service) look more fun. Fun is often the top priority for young children, but it is also attractive to their parents / guardians, who want their children to have fun while learning. That's why logos for schools geared toward younger children often have bright and pastel colors, and lots of them. However, the older the student, the less attractive is the "fun" in a school. If you are targeting adults, they will be more concerned with quality, reliability, and competition, all of which are better represented by duller and darker colors. This is why you should always tailor your color scheme to your target audience. Warm colors (red, orange, yellow) in bright tones work best to appeal to younger students, while cool colors (light blue, dark blue, purple) are better for older students. Similarly, children prefer many different colors, while adults respond to simpler one or two-tone logos. Shields and crests look more authentic Academic institutions, particularly universities, have a long and rich history - some of which, like Harvard University, are older than the United States itself! History and tradition can be valuable selling points for some target markets, such as those that prioritize authenticity and reliability above all else. Although your school or company probably didn't exist yet in the Middle Ages, you can still borrow those themes and iconography to give your brand a more "traditional" sense. For schools, the shield is the best option, as they actually come from a time when logos were shields. Feel free to have fun with it, too. While real shields use images like swords or bay leaves, you can "update" yours with more modern inclusions, or even goofy cartoon looks just for a laugh. Intellectual imagery As we noted earlier, associated images are a staple of most education logos. The goal is to instantly communicate what your company does, so that people who see you and immediately understand who you are and what you do. For that, using the visual is more effective than words - 1000 times more effective, as the adage goes. You can communicate more clearly by using the common icons associated with education, schools, or intellectualism in general. Although these vary in different cultures and regions, some of the more common intellectual images are: - Books - Writing supplies - Owls - Graduation hats - Pencils - Microscopes The idea is that if people see an owl or a book in your logo, they will automatically think it has something to do with education. That split second of recognition beats any words you add for clarification, so choose your images wisely. Trees for growth images Another common image of education logos is trees, not because they symbolize learning, but because they symbolize growth. The image of the trees is a bit more indirect, but just as powerful. Growth is at the heart of all education; students begin to know only a little and end up knowing a lot. Rather than explaining it in words, using tree images is a more poetic and subconscious way of expressing the same point. There is also the added benefit of children playing around the trees, another useful association. As two of the best educational logos above show us, it's easy to create a sentimental scene around a tree image, not to mention artistic opportunities like The Outdoor's creative rainbow leaves. Sports mascots Sports branding is a world apart from educational branding, but for some schools, the two are the same. If your education company has a sports team that is an integral part of your identity, you may have to walk a tightrope with your brand. The best middle ground is to use a mascot with your sports team that meets both needs. The University of Texas Longhorn logo is a perfect example. For one thing, the cow directly represents their team, called the Longhorns, and the longhorn aesthetic suits aggressive sports brands. But, at the same time, the logo is not overtly aggressive like most pets.professional sports. It is a simple cow, so it is still applicable to other industries. And by wearing the orange uniform, which is the color of their school, they maintain the consistency of the brand that encourages new enrollment and student contributions. Include specializations If you are a specialized school or service, such as Advanced Training or Origin Code Academy, it is crucial to advertise what you specialize in. Other educational brands can promote themselves to the general public, but specialized schools have to go further to reach and appeal to their marginal niche. You can achieve this by using a text that accompanies your logo, but visual communication is more effective. Like the Origin Code Academy, try to think of a smart way to merge the images of your major with the education industry in general. For example, a woodworking school might use a beaver with a graduation cap. Now is your chance to get creative! How to create an education logo Now that you have an idea of what an effective educational logo entails, the question is, how do you make one? Basically, you have two options: hire someone to design it for you, or design it yourself. Both have their own merits and drawbacks, so let's examine both individually. Hire a designer Professional designers know all the tips, tricks and techniques we've mentioned, and a few more, by heart. When you hire a designer, freelance or agency, you are buying their expertise as much as their time. The problem is that no expert designer works for free. The most obvious downside to hiring a designer is cost - talented designers charge hundreds or even thousands of dollars for logo design. Cheaper alternatives can sometimes be found on sites like Fiverr, but those sites have a poor track record of delivering on what they promised, and there are tons of former Fiverr users who felt ripped off. The industry standard for a logo(Best Modern Logo Design Services in Brentford, UK) design is around $ 200, so if someone charges $ 5, you're right to be suspicious. Also, even if you have money to spare, it can be difficult to find the right designer for you. Graphic design is a creative field, so there are countless artistic styles to choose from. You have to be sure to find a designer who understands your vision and is able to bring it to life, but that can take time. Travel logo has been used by travel agencies, tour operators and guides for many years.
By using symbols related to the theism and adventure in your branding, you instantly let the person know what exactly your company is doing. For this type of brand name, a combination of hand-drawn image and handwritten type is often used to give a quick-and-dirty effect. In our constructor you can choose from a huge variety of icons: with tourists, suitcases, palms and forest trees, maps, etc. Here are just a few creative examples of travel logos that were created in our maker. It's easy to create your own travel logo Customize Enter your company name and select styles, colors and logo symbols - it only takes 2 minutes! Our AI-powered logo maker will use your preferences when creating design options. Please select You will be presented with hundreds of different logo layouts based on your wishes. Add a few of these to your favorites and see how they look on T-shirts, business cards, and more. Bring it to the ideal Use our dedicated editor to refine your designs and bring your vision to life. You can easily change colors, fonts, shapes and sizes - no design skills required! What should you pay attention to when choosing? Colour When creating a travel logo, look for colors that reflect the mood and message you want to convey. The designer will offer you ready-made color solutions to make it easier for you to find what you want, but you can edit the colors of your logo at any step. The form Will your travel logo be featured on the website? Will you print it on the clothing of your employees and your team? The best logo shape for your brand is one that suits the media you'll most likely use your logo on, whether physical or digital, large or small. Fortunately, our service will show you how your logo(Best Modern Logo Design Services in Manchester, UK) will look in different places and on different surfaces before purchasing. A company cannot be recognizable overnight. Many different elements need to contribute, which will strengthen its values.
These elements should be simple, so as to bring to mind the specific products or services. But what are these elements?
So what makes a tagline successful? Immediacy It is very important that one easily encounters this word or phrase in one's daily life. A strange phrase may be impressive, but if you do not hear it in your daily life, then it certainly has not achieved its goal. Duration in time A phrase can be fashionable and therefore seems like a good choice. But will he manage to identify with something so specific or will he be drawn to the power of fashion? It takes time to combine the tagline with the logo(Eye Catchy Modern Logo Design Ideas Essex) and the brand name. Then this slogan must remain for a long time, otherwise there is a risk that the company will be considered obsolete and unreliable. Association It is not enough for a phrase to sound good. It should express the goals of the company and be easy to associate from one element to another. Meaning content Keep a very important tip: it is better if the phrase to be chosen does not exceed four or five words. This would help keep the message short and clear, which is very important. Originality The message that the company wants to communicate to the public must be authentic. In this way the message is not going to be reminiscent of any other sound, but neither is it semantic. Until a few years ago, an advertising company acted as a bridge between the product and the buyer. It is now an extension of your company, part of its corporate philosophy and vision. They are the people who will help you achieve your business goals. Logo design is usually the beginning of a long-term partnership.
So before you decide to link your business with an advertising agency, you should consider the following: Experience: Pay attention to years of office experience. A company that has been active for years in the field of advertising, communication and marketing will be able to better understand and respond to your needs, requirements and expectations. Examine her clientele and see the logos she has designed, her evolution and how creative and original she remains. "Logo design" procedure: It is very important that the advertising company is not a logo factory, but follows a design process that usually takes some time to complete. Every client has different needs, so there is no standard time frame but it usually takes 2 to 6 weeks to complete a project. Think about how long you will be using your logo and what it means to you and your business. You certainly would not want a logo design to be rushed. Clientele: Examine the advertising company's clientele. Do they have enough customers in differentiated activities? It is important that they make long-term collaborations and undertake complete projects and not just logo design or individual tasks. Cost: The cost of the logo is an important factor in choosing a partner. Many times the "cheap" solutions result in low quality services but also the excessive charges of some companies do not always correspond to the offered services. A cheap logo will damage your image in the same way that an expensive logo will do the same to your budget. Good customer service: An advertising company should provide excellent service to its customers. This translates into frequent and direct communication, reports and of course after-sales support. Professionalism: Attention to detail, reliability, communication skills, time management are all important skills that your partners must possess to trust the design of your logo (Creative Modern Logo Design Experts in Hertfordshire, UK). Choose those who are willing to invest time in understanding your business and vision. How many times have you wondered "Do I think I need a nice logo for my business?" After this need, the first thing you think about is how much it can cost to design a logo. Certainly nowadays the cost of any of our professional expenses is measurable. What the Greek businessman usually forgets is the return on his every investment. The first thoughts are of the type "I do not think it is worth the money!" After 15 years in advertising and marketing, I can say that the professional approach to branding is rewarding and even excellent!
To give a numerical example of the benefits of getting a strong business logo, we will assume that we have a business that has a revenue of one million euros. In the end we will be able to measure the ROI (return on investment) from this business. Brand recognition The more a logo is "imposed" on the daily life of the consumer, the stronger the relationship is created with the product or service that represents the logo, resulting in the consumer being led to his market. Logos that are not so recognizable because the promotion of the brand has not been invested, is so far from the positive financial result. Result: A typical marketing budget is 7%. In our example it is 70,000 euros for our 1cm business. If you can save just 1% of the logo recognition, this will result in you earning € 10,000 as a profit (per year). Added value of the product or service As much as we try not to characterize a book as good because of its impressive cover, it is a fact that its external appearance is the one that will catch our attention. A brand that impresses and suggests something big has the effect of creating added value in the product itself so that you can sell the product or service at a higher value than the expected initial desire of the company. Of course this is a result of the logo (Professional Modern Logo Designers for Hire) and the branding of the company in general. Result: If for example you sell tickets and the ticket price is 100 euros and the well-designed logo can give you the opportunity to charge 2% more (ie 2 €) then this will result in 20,000 euros more revenue (for the example of a hypothetical business). Confidence In a study conducted by the University of California on whether appearance can make a difference, the conclusion was impressive. The political science professor, Mr. Rosenberg, and his team designed two identical candidate flyers in local elections. leading figure. Result: The flyer with the "teased image" had 12% more votes resulting in the image counting. In the case of a business the above result will result in a 3% increase. So closing 3% more deals this can lead to an increase of 30,000 euros. Pride Customers who shop because they are proud of a brand are sure to discuss their market with other people, thus creating a trend for indirect return. Pride has a big impact on the staff working in the business model and results in better employee performance in their work. Result: In the case of a "proud" employee who comes earlier, tries harder, or goes to school later in an 8-hour schedule, and if that translates to 10 minutes of harder work or smarter work, it translates into a 2% increase in productivity. This means € 20,000 more revenue. 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